Read Strategic Customer Care: An Evolutionary Approach to Increasing Customer Value and Profitability

Strategic Customer Care: An Evolutionary Approach to Increasing Customer Value and Profitability

Stanley A. Brown

4.9/5 (26404 ratings)

Description:How to successfully apply the principles of customer care in any companyMost organizations today recognize the importance of improving customer care--the need to go beyond traditional customer service and truly manage customers as assets--but only about 6% apply its principles effectively. This book fully explains the three stages in the evolution of customer care. Readers will be guided through the process of acquiring customers, retaining them through segmentation and management of the relationship, and targeting their most significant marketing efforts to the most profitable segments. Shows companies how to identify where they are in their own evolutionary process Outlines successes and failures of companies, including Sears, CIBC, AT&T/Matrixx, Kodak, FedEx, and moreWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Strategic Customer Care: An Evolutionary Approach to Increasing Customer Value and Profitability. To get started finding Strategic Customer Care: An Evolutionary Approach to Increasing Customer Value and Profitability, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 0471643424

Description: How to successfully apply the principles of customer care in any companyMost organizations today recognize the importance of improving customer care--the need to go beyond traditional customer service and truly manage customers as assets--but only about 6% apply its principles effectively. This book fully explains the three stages in the evolution of customer care. Readers will be guided through the process of acquiring customers, retaining them through segmentation and management of the relationship, and targeting their most significant marketing efforts to the most profitable segments. Shows companies how to identify where they are in their own evolutionary process Outlines successes and failures of companies, including Sears, CIBC, AT&T/Matrixx, Kodak, FedEx, and moreWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Strategic Customer Care: An Evolutionary Approach to Increasing Customer Value and Profitability. To get started finding Strategic Customer Care: An Evolutionary Approach to Increasing Customer Value and Profitability, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Strategic Customer Care: An Evolutionary Approach to Increasing Customer Value and Profitability

Strategic Customer Care: An Evolutionary Approach to Increasing Customer Value and Profitability

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