Read Selling Eating: Restaurant Marketing Beyond the Word Delicious

Selling Eating: Restaurant Marketing Beyond the Word Delicious

Charlie Hopper

4.9/5 (23173 ratings)

Description:Should your restaurant exist? This book dares ask that and many other fundamental questions about getting customers to care about your brand. Hopper draws on twenty years of restaurant communication experience to offer recommendations that range from brand positioning and the “The Seven Very Specific People Your Restaurant Needs to Reach,” to actionable advice like “Three Things Every Menu Should Do,” “Eighteen Separate Restaurant Marketing Moments,” “Fifteen Forbidden Food Words to Never Use,” and many more insights. “This is a great read for those in the business who need a refresher, or people who are just starting out,” says Kim White, CMO of White Castle . “Sometimes those of us who do this every day get set in our ways—Selling Eating helps us see our competitor’s advertising through a fresh lens…. I’m giving copies to everyone on my team.” Selling Eating is all about how to communicate motivating, compelling, sales-building “deliciousness” without merely repeating the word “delicious” a bunch of times. Brand Personality. Advertising. TV ads. Food photography. Content marketing. Social media. Kid’s programs, packaging opportunities, dealing with online it’s all here, along with advice about answering bigger questions of positioning and branding course correction. Selling Eating also contains extensive examples of the power of language in restaurant marketing, including ways to avoid the cliché terminology common to ads in the restaurant category. Hopper introduces you to restaurant marketers, ranging from celebrated food photographer Michael Somoroff to renowned researcher Bob Drane. He holds up campaigns from Domino’s , Jack in the Box , Outback , Panera , Burger King , Applebee’s , Wendy’s , Ruby Tuesday , Taco Bell , Texas Roadhouse , Subway and many more—and points out strengths and weaknesses. With a forward by Russ Klein, former CMO of Arby’s and Burger King , the book has received praise from prominent restaurant industry figures. Paul Barron, CEO of Foodable and author of The Chipotle Effect , says, “I regularly see restaurants struggle with the exact issues this book covers… Fun to read, and instructive.”We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Selling Eating: Restaurant Marketing Beyond the Word Delicious. To get started finding Selling Eating: Restaurant Marketing Beyond the Word Delicious, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 0989861902

Description: Should your restaurant exist? This book dares ask that and many other fundamental questions about getting customers to care about your brand. Hopper draws on twenty years of restaurant communication experience to offer recommendations that range from brand positioning and the “The Seven Very Specific People Your Restaurant Needs to Reach,” to actionable advice like “Three Things Every Menu Should Do,” “Eighteen Separate Restaurant Marketing Moments,” “Fifteen Forbidden Food Words to Never Use,” and many more insights. “This is a great read for those in the business who need a refresher, or people who are just starting out,” says Kim White, CMO of White Castle . “Sometimes those of us who do this every day get set in our ways—Selling Eating helps us see our competitor’s advertising through a fresh lens…. I’m giving copies to everyone on my team.” Selling Eating is all about how to communicate motivating, compelling, sales-building “deliciousness” without merely repeating the word “delicious” a bunch of times. Brand Personality. Advertising. TV ads. Food photography. Content marketing. Social media. Kid’s programs, packaging opportunities, dealing with online it’s all here, along with advice about answering bigger questions of positioning and branding course correction. Selling Eating also contains extensive examples of the power of language in restaurant marketing, including ways to avoid the cliché terminology common to ads in the restaurant category. Hopper introduces you to restaurant marketers, ranging from celebrated food photographer Michael Somoroff to renowned researcher Bob Drane. He holds up campaigns from Domino’s , Jack in the Box , Outback , Panera , Burger King , Applebee’s , Wendy’s , Ruby Tuesday , Taco Bell , Texas Roadhouse , Subway and many more—and points out strengths and weaknesses. With a forward by Russ Klein, former CMO of Arby’s and Burger King , the book has received praise from prominent restaurant industry figures. Paul Barron, CEO of Foodable and author of The Chipotle Effect , says, “I regularly see restaurants struggle with the exact issues this book covers… Fun to read, and instructive.”We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Selling Eating: Restaurant Marketing Beyond the Word Delicious. To get started finding Selling Eating: Restaurant Marketing Beyond the Word Delicious, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Selling Eating: Restaurant Marketing Beyond the Word Delicious

Selling Eating: Restaurant Marketing Beyond the Word Delicious

More Books

Articles on Looney Tunes Characters, Including: Bugs Bunny, Daffy Duck, Porky Pig, Tweety, Wile E. Coyote and Road Runner, Marvin the Martian, Speedy Gonzales, Sylvester (Looney Tunes), Bosko, Yosemite Sam, Charlie Dog, Hippety Hopper

Articles on Looney Tunes Characters, Including: Bugs Bunny, Daffy Duck, Porky Pig, Tweety, Wile E. Coyote and Road Runner, Marvin the Martian, Speedy Gonzales, Sylvester (Looney Tunes), Bosko, Yosemite Sam, Charlie Dog, Hippety Hopper

Thank You, Day!: A Picture Book

Thank You, Day!: A Picture Book

The Love Archives: Bonus Scenes & Excerpts for Palestine

The Love Archives: Bonus Scenes & Excerpts for Palestine

Nuggets, Nibbles, Morsels, Crumbs

Nuggets, Nibbles, Morsels, Crumbs

Selling Eating: Restaurant Marketing Beyond the Word "Delicious" 2nd Edition

Selling Eating: Restaurant Marketing Beyond the Word "Delicious" 2nd Edition

Growing (Our Nature, a Triptych Book 1)

Growing (Our Nature, a Triptych Book 1)

Growing the Renaissance (Our Nature, a Triptych Book 2)

Growing the Renaissance (Our Nature, a Triptych Book 2)

Our Nature, A Triptych Volumes I-III

Our Nature, A Triptych Volumes I-III