Read StoryBranding: Creating Standout Brands Through the Power of Story

StoryBranding: Creating Standout Brands Through the Power of Story

Jim Signorelli

4.9/5 (24631 ratings)

Description:Why would a 30-year advertising verteran claim that most advertising is a waste of money?Note: This is the first edition of the award-winning, best selling book on branding. See the updated version StoryBranding 2.0, published in March 2014, as this one will soon be out of print. Having worked on many famous brands as an advertising executive, Jim Signorelli has found that today, in order for advertising to be truly effective, the brand being promoted must work the way a good story works. Many brands continue to get in their own way with an over-reliance on editorialized benefits. "Today, that's a death-wish," says Signorelli. "To remain competitive, brands must provide consumers with story themes they can relate to, identify with, and share with their tribes." There are a number of books that discuss the parallels between stories and brands. But until this book was written, few, if any provide practical advice on how to apply story thinking to branding. Whether your brand is a product, service, or yourself, you'll be taken through the 6 steps that every brand should take in order to find it's oft-hidden story, the one that will make it most attractive to its audience. An easy, entertaining, and educational read, critics are saying this revolutionary book on branding is a must-read. We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with StoryBranding: Creating Standout Brands Through the Power of Story. To get started finding StoryBranding: Creating Standout Brands Through the Power of Story, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 296

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: 2014

ISBN: 1608321452

Description: Why would a 30-year advertising verteran claim that most advertising is a waste of money?Note: This is the first edition of the award-winning, best selling book on branding. See the updated version StoryBranding 2.0, published in March 2014, as this one will soon be out of print. Having worked on many famous brands as an advertising executive, Jim Signorelli has found that today, in order for advertising to be truly effective, the brand being promoted must work the way a good story works. Many brands continue to get in their own way with an over-reliance on editorialized benefits. "Today, that's a death-wish," says Signorelli. "To remain competitive, brands must provide consumers with story themes they can relate to, identify with, and share with their tribes." There are a number of books that discuss the parallels between stories and brands. But until this book was written, few, if any provide practical advice on how to apply story thinking to branding. Whether your brand is a product, service, or yourself, you'll be taken through the 6 steps that every brand should take in order to find it's oft-hidden story, the one that will make it most attractive to its audience. An easy, entertaining, and educational read, critics are saying this revolutionary book on branding is a must-read. We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with StoryBranding: Creating Standout Brands Through the Power of Story. To get started finding StoryBranding: Creating Standout Brands Through the Power of Story, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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StoryBranding: Creating Standout Brands Through the Power of Story

StoryBranding: Creating Standout Brands Through the Power of Story

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