Read Music, Movies, Meanings, and Markets (Routledge Interpretive Marketing Research)

Music, Movies, Meanings, and Markets (Routledge Interpretive Marketing Research)

Morris B. Holbrook

4.9/5 (20545 ratings)

Description:Music, Movies, Meanings, and Markets: Cinemajazzamatazz focuses on (macro)marketing-related aspects of film music in general and on the cinemusical role of jazz in particular. The book begins by reviewing other work on music in motion pictures and explains that such work has tended to deal either with nondiegetic film music (background music that comes from off-screen and that tends to further the dramatic development of plot, character, or other themes) or with diegetic music (source music that is produced on-screen and that adds to the realism of the mise-en-sc ne without contributing much to other dramatic meanings). Cinemajazzamatazz defines, describes, and illustrates another hitherto-neglected type of film music -- namely, ambi-diegetic film music, which appears on-screen (like diegetic music) but which contributes to the film's dramatic development (like nondiegetic music). Consistent with an interest in (macro)marketing, such ambi-diegetic film music (1) serves as a kind of product placement (suitable for commercialization via the cross-promotion of soundtrack albums and so forth); (2) plays a role in product design (as one key feature of the cinemusical offering); (3) provides one type of symbolic consumer behavior (that indicates choices made by film characters when playing-singing-listening-or-dancing in ways that reveal their personalities, that move the plot forward, or that convey other important cinemusical meanings); and (4) sheds light on various social issues (such as the age-old tension between art and entertainment as it applies to the contrast between creative integrity and commercialization). After a general introduction and review, Music, Movies, Meanings, and Markets offers a series of chapters that explore and illustrate the ways in which ambi-diegetic jazz contributes to the development of dramatic meanings in various films, many of which address the art-versus-commerce theme as a central concern.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Music, Movies, Meanings, and Markets (Routledge Interpretive Marketing Research). To get started finding Music, Movies, Meanings, and Markets (Routledge Interpretive Marketing Research), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 0415893135

Description: Music, Movies, Meanings, and Markets: Cinemajazzamatazz focuses on (macro)marketing-related aspects of film music in general and on the cinemusical role of jazz in particular. The book begins by reviewing other work on music in motion pictures and explains that such work has tended to deal either with nondiegetic film music (background music that comes from off-screen and that tends to further the dramatic development of plot, character, or other themes) or with diegetic music (source music that is produced on-screen and that adds to the realism of the mise-en-sc ne without contributing much to other dramatic meanings). Cinemajazzamatazz defines, describes, and illustrates another hitherto-neglected type of film music -- namely, ambi-diegetic film music, which appears on-screen (like diegetic music) but which contributes to the film's dramatic development (like nondiegetic music). Consistent with an interest in (macro)marketing, such ambi-diegetic film music (1) serves as a kind of product placement (suitable for commercialization via the cross-promotion of soundtrack albums and so forth); (2) plays a role in product design (as one key feature of the cinemusical offering); (3) provides one type of symbolic consumer behavior (that indicates choices made by film characters when playing-singing-listening-or-dancing in ways that reveal their personalities, that move the plot forward, or that convey other important cinemusical meanings); and (4) sheds light on various social issues (such as the age-old tension between art and entertainment as it applies to the contrast between creative integrity and commercialization). After a general introduction and review, Music, Movies, Meanings, and Markets offers a series of chapters that explore and illustrate the ways in which ambi-diegetic jazz contributes to the development of dramatic meanings in various films, many of which address the art-versus-commerce theme as a central concern.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Music, Movies, Meanings, and Markets (Routledge Interpretive Marketing Research). To get started finding Music, Movies, Meanings, and Markets (Routledge Interpretive Marketing Research), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Music, Movies, Meanings, and Markets (Routledge Interpretive Marketing Research)

Music, Movies, Meanings, and Markets (Routledge Interpretive Marketing Research)

More Books

Legends in Consumer Behavior: Morris B. Holbrook

Legends in Consumer Behavior: Morris B. Holbrook

Legends in Consumer Behavior: Morris B. Holbrook (2015-04-17)

Legends in Consumer Behavior: Morris B. Holbrook (2015-04-17)

Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series)

Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series)

Daytime Television Game Shows and the Celebration of Merchandise: The Price Is Right (Television and Culture)

Daytime Television Game Shows and the Celebration of Merchandise: The Price Is Right (Television and Culture)

Consumer Value: A Framework for Analysis and Research

Consumer Value: A Framework for Analysis and Research

Consumer Research: Introspective Essays on the Study of Consumption

Consumer Research: Introspective Essays on the Study of Consumption

Playing the Changes on the Jazz Metaphor

Playing the Changes on the Jazz Metaphor

Music, Movies, Meanings, and Markets: Cinemajazzamatazz

Music, Movies, Meanings, and Markets: Cinemajazzamatazz

The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art

The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art