Read Customer Acquisition Strategies: Modern Lessons from Ancient Rome's Greatest Entrepreneurs

Customer Acquisition Strategies: Modern Lessons from Ancient Rome's Greatest Entrepreneurs

Robert C Lerner

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Description:Customers are the lifeblood of any modern company but how do you go about capturing their business? Robert Lerner reaches back in time to the customer acquisition strategies of four of the most successful entrepreneurs of ancient Rome: Eurysaces built an extensive bread making enterprise in the last few decades before the birth of Christ. Eumachia played a significant role in ancient Pompeii's woolen trade. Scaurus controlled nearly 30% of the Pompeian fish sauce market using innovative techniques to communicate the quality of his products to potential customers. Atticus' successful banking activities, spanning decades of turmoil, uniquely demonstrate the importance of establishing strong client relationships. Based upon the marketing and promotional techniques of these four ancient entrepreneurs, this book provides powerful lessons in customer acquisition that survive the passage of time and apply across today's broad spectrum of digital communication techniques."We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Customer Acquisition Strategies: Modern Lessons from Ancient Rome's Greatest Entrepreneurs. To get started finding Customer Acquisition Strategies: Modern Lessons from Ancient Rome's Greatest Entrepreneurs, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 1554891752

Description: Customers are the lifeblood of any modern company but how do you go about capturing their business? Robert Lerner reaches back in time to the customer acquisition strategies of four of the most successful entrepreneurs of ancient Rome: Eurysaces built an extensive bread making enterprise in the last few decades before the birth of Christ. Eumachia played a significant role in ancient Pompeii's woolen trade. Scaurus controlled nearly 30% of the Pompeian fish sauce market using innovative techniques to communicate the quality of his products to potential customers. Atticus' successful banking activities, spanning decades of turmoil, uniquely demonstrate the importance of establishing strong client relationships. Based upon the marketing and promotional techniques of these four ancient entrepreneurs, this book provides powerful lessons in customer acquisition that survive the passage of time and apply across today's broad spectrum of digital communication techniques."We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Customer Acquisition Strategies: Modern Lessons from Ancient Rome's Greatest Entrepreneurs. To get started finding Customer Acquisition Strategies: Modern Lessons from Ancient Rome's Greatest Entrepreneurs, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Customer Acquisition Strategies: Modern Lessons from Ancient Rome's Greatest Entrepreneurs

Customer Acquisition Strategies: Modern Lessons from Ancient Rome's Greatest Entrepreneurs

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