Read Authenticity Guaranteed: Masculinity and the Rhetoric of Anti-Consumerism in American Culture

Authenticity Guaranteed: Masculinity and the Rhetoric of Anti-Consumerism in American Culture

Sally Robinson

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Description:Americans love to hate consumerism. Scholars, intellectuals, musicians, and writers of all kinds take pleasure in complaining that consumer culture endangers the "real" things in life, including self-determination and individualism. In Authenticity Guaranteed, Sally Robinson brings to light the unacknowledged gender and class assumptions of anti-consumerist critique in the second half of the twentieth century. American anti-consumerism, despite its apparent complexity, takes a remarkably consistent and predictable narrative form. From the mid-century Organization Man to the millennial No Logo, anti-consumerist critique reinforces the gender order by insisting that authenticity is threatened, and masculine agency curtailed, by the feminizing forces of consumer culture.Robinson identifies a tradition of masculine protest and rebellion against feminization in iconic texts such as The Catcher in the Rye and Fight Club, as well as in critiques of postmodernism, academic denunciations of shopping, and a variety of other discourses that aim to diagnose what ails American consumer culture. This fresh and timely argument enters into conversation with a wide range of existing scholarship and opens up new questions for scholarly and political discussion.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Authenticity Guaranteed: Masculinity and the Rhetoric of Anti-Consumerism in American Culture. To get started finding Authenticity Guaranteed: Masculinity and the Rhetoric of Anti-Consumerism in American Culture, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 1625343531

Description: Americans love to hate consumerism. Scholars, intellectuals, musicians, and writers of all kinds take pleasure in complaining that consumer culture endangers the "real" things in life, including self-determination and individualism. In Authenticity Guaranteed, Sally Robinson brings to light the unacknowledged gender and class assumptions of anti-consumerist critique in the second half of the twentieth century. American anti-consumerism, despite its apparent complexity, takes a remarkably consistent and predictable narrative form. From the mid-century Organization Man to the millennial No Logo, anti-consumerist critique reinforces the gender order by insisting that authenticity is threatened, and masculine agency curtailed, by the feminizing forces of consumer culture.Robinson identifies a tradition of masculine protest and rebellion against feminization in iconic texts such as The Catcher in the Rye and Fight Club, as well as in critiques of postmodernism, academic denunciations of shopping, and a variety of other discourses that aim to diagnose what ails American consumer culture. This fresh and timely argument enters into conversation with a wide range of existing scholarship and opens up new questions for scholarly and political discussion.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Authenticity Guaranteed: Masculinity and the Rhetoric of Anti-Consumerism in American Culture. To get started finding Authenticity Guaranteed: Masculinity and the Rhetoric of Anti-Consumerism in American Culture, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Authenticity Guaranteed: Masculinity and the Rhetoric of Anti-Consumerism in American Culture

Authenticity Guaranteed: Masculinity and the Rhetoric of Anti-Consumerism in American Culture

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