Read Marketing Communications Industry: Entrepreneurial Case Studies

Marketing Communications Industry: Entrepreneurial Case Studies

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Description:Marketing Communications Industry (MCI) is considered to be critical to the Indian economy as it provides advantages to indigenous enterprises in the face of intense global competition. In recent years, the growth of MCI has been through emergence of a new class of knowledge savvy entrepreneurs and knowledge/technology driven enterprises. This book explores the innovative management practices adopted by some enterprising individuals which fostered creation and growth of new business formations without any support from large corporate houses - new businesses that were both competitive and based on application of ethical and innovative management tools. Marketing Communications Industry: Entrepreneurial Case Studies is a collation of analytical case studies about these new and emerging class of entrepreneurs and enterprises.The authors lay down both the theoretical and practical aspects of the desired management practices. This book would be of interest to professionals involved in communication and entrepreneurship management, branding, PR consultants and houses, corporates, entrepreneurs and readers of business history. It is must read for students and faculties of management schools.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marketing Communications Industry: Entrepreneurial Case Studies. To get started finding Marketing Communications Industry: Entrepreneurial Case Studies, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 189

Format: PDF, EPUB & Kindle Edition

Publisher: Sage Publications, India Private Ltd.

Release: 2008

ISBN: 1281963879

Description: Marketing Communications Industry (MCI) is considered to be critical to the Indian economy as it provides advantages to indigenous enterprises in the face of intense global competition. In recent years, the growth of MCI has been through emergence of a new class of knowledge savvy entrepreneurs and knowledge/technology driven enterprises. This book explores the innovative management practices adopted by some enterprising individuals which fostered creation and growth of new business formations without any support from large corporate houses - new businesses that were both competitive and based on application of ethical and innovative management tools. Marketing Communications Industry: Entrepreneurial Case Studies is a collation of analytical case studies about these new and emerging class of entrepreneurs and enterprises.The authors lay down both the theoretical and practical aspects of the desired management practices. This book would be of interest to professionals involved in communication and entrepreneurship management, branding, PR consultants and houses, corporates, entrepreneurs and readers of business history. It is must read for students and faculties of management schools.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marketing Communications Industry: Entrepreneurial Case Studies. To get started finding Marketing Communications Industry: Entrepreneurial Case Studies, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Marketing Communications Industry: Entrepreneurial Case Studies

Marketing Communications Industry: Entrepreneurial Case Studies

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