Read Youtility: Why Smart Marketing Is about Help Not Hype

Youtility: Why Smart Marketing Is about Help Not Hype

Jay Baer

4.9/5 (27539 ratings)

Description:The case for being useful to customers first and foremost, before trying to sell anything Utility: n. The state of being useful or beneficial. Youtility: n. A revolutionary marketing strategy for the era of information overload that creates devoted customers by providing something – being genuinely and inherently useful. Since the first caveman sold a rock to another caveman, companies have acquired customers in pretty much the same way. “We’ve got great products, buy them!” shout marketers, hoping customers will listen. But those days are over. The era of self-serve information is upon us—many people will research your offerings online, without talking to a human being. And you can no longer survive by shouting the loudest and relying on anachronistic interruption marketing. You can’t proclaim every day is “the biggest sale ever” or simply rewrite your website in the hope that Google will funnel customers to you. Consultant and blogger Jay Baer defines a better alternative, with examples of many smart companies that are already building their marketing approach around Youtility. His bottom line: If you sell something, you make a customer today, but if you help someone, you might create a customer for life.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Youtility: Why Smart Marketing Is about Help Not Hype. To get started finding Youtility: Why Smart Marketing Is about Help Not Hype, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 219

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 1591846668

Description: The case for being useful to customers first and foremost, before trying to sell anything Utility: n. The state of being useful or beneficial. Youtility: n. A revolutionary marketing strategy for the era of information overload that creates devoted customers by providing something – being genuinely and inherently useful. Since the first caveman sold a rock to another caveman, companies have acquired customers in pretty much the same way. “We’ve got great products, buy them!” shout marketers, hoping customers will listen. But those days are over. The era of self-serve information is upon us—many people will research your offerings online, without talking to a human being. And you can no longer survive by shouting the loudest and relying on anachronistic interruption marketing. You can’t proclaim every day is “the biggest sale ever” or simply rewrite your website in the hope that Google will funnel customers to you. Consultant and blogger Jay Baer defines a better alternative, with examples of many smart companies that are already building their marketing approach around Youtility. His bottom line: If you sell something, you make a customer today, but if you help someone, you might create a customer for life.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Youtility: Why Smart Marketing Is about Help Not Hype. To get started finding Youtility: Why Smart Marketing Is about Help Not Hype, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Youtility: Why Smart Marketing Is about Help Not Hype

Youtility: Why Smart Marketing Is about Help Not Hype

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