Read Entertainment Marketing & Communication: Selling Branded Performance, People, and Places

Entertainment Marketing & Communication: Selling Branded Performance, People, and Places

Shay Sayre

4.9/5 (18882 ratings)

Description:Key Benefit - Entertainment Marketing & Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world. Key Topics - Theoretical or principles perspective: Theories underlie the study of communication, and marketing principles serve as models for developing new and interactive techniques. Behavioral perspective: - Principles of consumer behavior and audience motivation provide real understanding of why and how people use entertainment. Implementation perspective: Planning and strategy development are tools of marketing and communication that enable students to directly apply their knowledge. Evaluative perspective: - The message becomes profound through real-life examples. Five case studies provide great opportunities to analyze and critique what is really happening today in entertainment marketing. Market - For undergraduate and graduate level Marketing and Communication courses or practitioners in the entertainment industry.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Entertainment Marketing & Communication: Selling Branded Performance, People, and Places. To get started finding Entertainment Marketing & Communication: Selling Branded Performance, People, and Places, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 489

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 0131986228

Description: Key Benefit - Entertainment Marketing & Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world. Key Topics - Theoretical or principles perspective: Theories underlie the study of communication, and marketing principles serve as models for developing new and interactive techniques. Behavioral perspective: - Principles of consumer behavior and audience motivation provide real understanding of why and how people use entertainment. Implementation perspective: Planning and strategy development are tools of marketing and communication that enable students to directly apply their knowledge. Evaluative perspective: - The message becomes profound through real-life examples. Five case studies provide great opportunities to analyze and critique what is really happening today in entertainment marketing. Market - For undergraduate and graduate level Marketing and Communication courses or practitioners in the entertainment industry.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Entertainment Marketing & Communication: Selling Branded Performance, People, and Places. To get started finding Entertainment Marketing & Communication: Selling Branded Performance, People, and Places, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Entertainment Marketing & Communication: Selling Branded Performance, People, and Places

Entertainment Marketing & Communication: Selling Branded Performance, People, and Places

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