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Rebuilding the Brand: How Harley-Davidson Became King of the Road

4.9/5 (24641 ratings)

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Description:What happens when a company's brand needs more than a face-lift? Author Clyde Fessler, former Harley-Davidson vice president of marketing and business development, takes you along for a ride through a complete brand overhaul. By examining the core principles of brand identity, development, and extension, Fessler shows how these ideas and others helped reestablish Harley as one of the most enduring and identifiable brands in the world.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Rebuilding the Brand: How Harley-Davidson Became King of the Road. To get started finding Rebuilding the Brand: How Harley-Davidson Became King of the Road, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 1621534227

Rebuilding the Brand: How Harley-Davidson Became King of the Road

Clyde Fessler

4.4/5 (1290744 ratings)

Read Now Download now ⏭ listen AudioBook

Description: What happens when a company's brand needs more than a face-lift? Author Clyde Fessler, former Harley-Davidson vice president of marketing and business development, takes you along for a ride through a complete brand overhaul. By examining the core principles of brand identity, development, and extension, Fessler shows how these ideas and others helped reestablish Harley as one of the most enduring and identifiable brands in the world.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Rebuilding the Brand: How Harley-Davidson Became King of the Road. To get started finding Rebuilding the Brand: How Harley-Davidson Became King of the Road, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.