Read The making of a status symbol: A business history of Rolex

The making of a status symbol: A business history of Rolex

Pierre-Yves Donzé

4.9/5 (12344 ratings)

Description:Discover the fascinating story behind Rolex, the world’s most iconic luxury watch brand. In The making of a status symbol, acclaimed business historian Pierre-Yves Donzé offers a captivating and deeply researched exploration of how a small Swiss watch company transformed itself into a global emblem of success, wealth and prestige.Challenging the myth that Rolex’s dominance is solely due to superior craftsmanship, Donzé reveals the brand’s strategic partnership with an American advertising agency and its genius for storytelling, which allowed it to turn a simple timepiece into a powerful status symbol. Spanning the twentieth century, this book provides a compelling case study of how creative industries have shaped consumer culture and the global luxury market.This book is a must-read for anyone fascinated by fashion and luxury, the evolution of consumer culture or the power of branding. Whether you’re a scholar, student or general reader intrigued by the enduring allure of Rolex, The making of a status symbol offers an engaging and insightful journey through the history of a brand that has become synonymous with excellence and success.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The making of a status symbol: A business history of Rolex. To get started finding The making of a status symbol: A business history of Rolex, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 1526183269

Description: Discover the fascinating story behind Rolex, the world’s most iconic luxury watch brand. In The making of a status symbol, acclaimed business historian Pierre-Yves Donzé offers a captivating and deeply researched exploration of how a small Swiss watch company transformed itself into a global emblem of success, wealth and prestige.Challenging the myth that Rolex’s dominance is solely due to superior craftsmanship, Donzé reveals the brand’s strategic partnership with an American advertising agency and its genius for storytelling, which allowed it to turn a simple timepiece into a powerful status symbol. Spanning the twentieth century, this book provides a compelling case study of how creative industries have shaped consumer culture and the global luxury market.This book is a must-read for anyone fascinated by fashion and luxury, the evolution of consumer culture or the power of branding. Whether you’re a scholar, student or general reader intrigued by the enduring allure of Rolex, The making of a status symbol offers an engaging and insightful journey through the history of a brand that has become synonymous with excellence and success.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The making of a status symbol: A business history of Rolex. To get started finding The making of a status symbol: A business history of Rolex, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

The making of a status symbol: A business history of Rolex

The making of a status symbol: A business history of Rolex

More Books

History of the Swiss Watch Industry (English and English Edition) by Pierre-Yves Donz? (2012-11-07)

History of the Swiss Watch Industry (English and English Edition) by Pierre-Yves Donz? (2012-11-07)

A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

Selling Europe to the World: The Rise of the Luxury Fashion Industry, 1980-2020

Selling Europe to the World: The Rise of the Luxury Fashion Industry, 1980-2020

La fabrique de l'excellence - Histoire de Rolex: Histoire de Rolex

La fabrique de l'excellence - Histoire de Rolex: Histoire de Rolex

The Oxford Handbook of Luxury Business (Oxford Handbooks)

The Oxford Handbook of Luxury Business (Oxford Handbooks)

Japanese Capitalism and Entrepreneurship: A History of Business from the Tokugawa Era to the Present

Japanese Capitalism and Entrepreneurship: A History of Business from the Tokugawa Era to the Present

Organizing Global Technology Flows: Institutions, Actors, and Processes

Organizing Global Technology Flows: Institutions, Actors, and Processes