Description:DescriptionAfter successful litigation against tobacco companies, a handful of lawyers turned their attention to the fast food industry and its possible connection to obesity. McDonald's was a prime target. Details McDonald's response to the litigation and the question of its role in the rise of obesity in the United States. Study questions guide students in analyzing both the market and nonmarket strategies that McDonald's employed.Subjects Covered:Legal aspects of business; Litigation; Strategy formulationSetting:•Industry: Fast food•Industry: Foodhttp://hbsp.harvard.edu/We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Obesity and McLawsuits (Stanford Graduate School of Business Case Study P-49). To get started finding Obesity and McLawsuits (Stanford Graduate School of Business Case Study P-49), you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
7
Format
PDF, EPUB & Kindle Edition
Publisher
Harvard Business Publishing
Release
2005
ISBN
Obesity and McLawsuits (Stanford Graduate School of Business Case Study P-49)
Description: DescriptionAfter successful litigation against tobacco companies, a handful of lawyers turned their attention to the fast food industry and its possible connection to obesity. McDonald's was a prime target. Details McDonald's response to the litigation and the question of its role in the rise of obesity in the United States. Study questions guide students in analyzing both the market and nonmarket strategies that McDonald's employed.Subjects Covered:Legal aspects of business; Litigation; Strategy formulationSetting:•Industry: Fast food•Industry: Foodhttp://hbsp.harvard.edu/We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Obesity and McLawsuits (Stanford Graduate School of Business Case Study P-49). To get started finding Obesity and McLawsuits (Stanford Graduate School of Business Case Study P-49), you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.