Description:Explore the world-changing digital transformation in China "China's Mobile Economy: Profiting from the Largest and Fastest Information Consumption Boom" is a cutting-edge text that spotlights the digital transformation in China. Organised into three major areas of the digital economy within China, this ground-breaking book explores the surge in e-commerce of consumer goods, the way in which multi-screen and mobile Internet use has increased in popularity, and the cultural emphasis on the mobile Internet as a source of lifestyle- and entertainment-based content. Targeted at the global business community, this lucid and engaging text guides business leaders, investors, investment banking professionals, corporate advisors, and consultants in grasping the challenges and opportunities created by China's emerging mobile economy, and its debut onto the global stage.2014 proved to be a milestone year for the Internet in China with the IPO of Alibaba, China's largest e-commerce company. This financial move highlighted China's mobile Internet boom and its continuing economic transformation, it also had an impact on global capital markets, foreign investors, consumer companies, and the global economy as a whole. Understand what the digital transformation in China is, and how it is changing the global landscape Explore the e-commerce consumer boom in the context of the Chinese market Understand the implications of the multi-screen age and mobile Internet for China's consumers See how mobile Internet use, its focus on lifestyle and entertainment is aligned with today's Chinese culture"China's Mobile Economy: Profiting from the Largest and Fastest Information Consumption Boom"introduces you to the digital transformation in China, and explains how this transformation has the potential to transform both China and the global consumer landscape.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom. To get started finding China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
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PDF, EPUB & Kindle Edition
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Release
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ISBN
1119127238
China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom
Description: Explore the world-changing digital transformation in China "China's Mobile Economy: Profiting from the Largest and Fastest Information Consumption Boom" is a cutting-edge text that spotlights the digital transformation in China. Organised into three major areas of the digital economy within China, this ground-breaking book explores the surge in e-commerce of consumer goods, the way in which multi-screen and mobile Internet use has increased in popularity, and the cultural emphasis on the mobile Internet as a source of lifestyle- and entertainment-based content. Targeted at the global business community, this lucid and engaging text guides business leaders, investors, investment banking professionals, corporate advisors, and consultants in grasping the challenges and opportunities created by China's emerging mobile economy, and its debut onto the global stage.2014 proved to be a milestone year for the Internet in China with the IPO of Alibaba, China's largest e-commerce company. This financial move highlighted China's mobile Internet boom and its continuing economic transformation, it also had an impact on global capital markets, foreign investors, consumer companies, and the global economy as a whole. Understand what the digital transformation in China is, and how it is changing the global landscape Explore the e-commerce consumer boom in the context of the Chinese market Understand the implications of the multi-screen age and mobile Internet for China's consumers See how mobile Internet use, its focus on lifestyle and entertainment is aligned with today's Chinese culture"China's Mobile Economy: Profiting from the Largest and Fastest Information Consumption Boom"introduces you to the digital transformation in China, and explains how this transformation has the potential to transform both China and the global consumer landscape.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom. To get started finding China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.