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Marketing Management

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Description:Marketing Management is a practical introduction to marketing. It aims to help students acquire an overall strategic vision of the field. In this first English edition, based on the French fifth edition, the content has been updated to reflect the recent evolution of marketing, along with foreseeable trends in the past years to come. Marketing management is presented in a logical sequence:1. First, key marketing concepts are presented: segmentation, targeting, positioning, differentiation and innovation;2. Readers will learn that by analyzing their internal and external environments, businesses can make decisions and formulate strategies based on these five key concepts;3. The concept of the marketing mix, a preferred tool that lets businesses achieve their objectives related to segmentation, targeting, and positioning, is then discussed in greater detail;4. The book concludes by underlining the importance of planning and control in the marketing management context.Marketing Management, the first English version of Gestion du Marketing, fifth edition, remains true to the approach that has contributed to the success of this book, and that has made it the top-selling university level introduction to marketing in Québec.- This books reflects the approach of marketing managers in the field. Consequently, the content emphasizes important marketing decisions and implementation of the best marketing practices.- Concrete examples illustrate the theory and reflect the reality of the business world- The realities of globalization, the consequences of the development of the internet, international markets and B2B marketing are discussed throughout this book.- This book is an original work that has been refined and improved with each edition for over 20 years- Clarity, conciseness and synthesis characterize this first English edition of Marketing Management.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marketing Management. To get started finding Marketing Management, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 418

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: 2014

ISBN: 2896321055

Description: Marketing Management is a practical introduction to marketing. It aims to help students acquire an overall strategic vision of the field. In this first English edition, based on the French fifth edition, the content has been updated to reflect the recent evolution of marketing, along with foreseeable trends in the past years to come. Marketing management is presented in a logical sequence:1. First, key marketing concepts are presented: segmentation, targeting, positioning, differentiation and innovation;2. Readers will learn that by analyzing their internal and external environments, businesses can make decisions and formulate strategies based on these five key concepts;3. The concept of the marketing mix, a preferred tool that lets businesses achieve their objectives related to segmentation, targeting, and positioning, is then discussed in greater detail;4. The book concludes by underlining the importance of planning and control in the marketing management context.Marketing Management, the first English version of Gestion du Marketing, fifth edition, remains true to the approach that has contributed to the success of this book, and that has made it the top-selling university level introduction to marketing in Québec.- This books reflects the approach of marketing managers in the field. Consequently, the content emphasizes important marketing decisions and implementation of the best marketing practices.- Concrete examples illustrate the theory and reflect the reality of the business world- The realities of globalization, the consequences of the development of the internet, international markets and B2B marketing are discussed throughout this book.- This book is an original work that has been refined and improved with each edition for over 20 years- Clarity, conciseness and synthesis characterize this first English edition of Marketing Management.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marketing Management. To get started finding Marketing Management, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Marketing Management

Marketing Management

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