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The Art of Selling Movies

John McElwee

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Description:A Never-Before-Seen Look at How the Hearts, Minds & Wallets of Moviegoers Were Won in Hollywood’s Golden AgeA richly illustrated hardcover reveals the colorful, fascinating history of American film advertising.From the silents through the mid-1960s, the Classic Era of American Cinema saw men and women with no aptitude for art become artists, wizards with words, master persuaders. Unlike other ad folk, theatre operators sold nothing more tangible than a couple hours’ amusement, and gave customers nothing to carry home beyond memories each hoped would be pleasant. Creating powerful, compelling advertisements wasn’t merely a matter of friendly competition between clever marketers – it was what the very livelihood of small-town theatre managers and cinema bigwigs alike depended on.In The Art of Selling Movies, lifelong film enthusiast and noted historian John McElwee reveals how the promise of happy times was aggressively marketed daily amidst heated competition in the Amusement Pages of U.S. newspapers, creating a thriving industry that continues to influence American culture today.Unlike other classic film interest books, The Art of Selling Movies shifts the spotlight away from great directors and iconic stars in favor of the “faceless folk” who awoke desire for movies in the masses. A vibrant full-color, 300-plus-page hardcover featuring hundreds of never-before-seen images and clippings (painstakingly restored using technology that has only made such restoration possible in the past decade), in The Art of Selling Movies, McElwee also explores the intersection of commercialism, folk art, fine art, newspaper production, and regional demographics.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Art of Selling Movies. To get started finding The Art of Selling Movies, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 304

Format: PDF, EPUB & Kindle Edition

Publisher: GoodKnight Books

Release: 2017

ISBN: 0996274049

Description: A Never-Before-Seen Look at How the Hearts, Minds & Wallets of Moviegoers Were Won in Hollywood’s Golden AgeA richly illustrated hardcover reveals the colorful, fascinating history of American film advertising.From the silents through the mid-1960s, the Classic Era of American Cinema saw men and women with no aptitude for art become artists, wizards with words, master persuaders. Unlike other ad folk, theatre operators sold nothing more tangible than a couple hours’ amusement, and gave customers nothing to carry home beyond memories each hoped would be pleasant. Creating powerful, compelling advertisements wasn’t merely a matter of friendly competition between clever marketers – it was what the very livelihood of small-town theatre managers and cinema bigwigs alike depended on.In The Art of Selling Movies, lifelong film enthusiast and noted historian John McElwee reveals how the promise of happy times was aggressively marketed daily amidst heated competition in the Amusement Pages of U.S. newspapers, creating a thriving industry that continues to influence American culture today.Unlike other classic film interest books, The Art of Selling Movies shifts the spotlight away from great directors and iconic stars in favor of the “faceless folk” who awoke desire for movies in the masses. A vibrant full-color, 300-plus-page hardcover featuring hundreds of never-before-seen images and clippings (painstakingly restored using technology that has only made such restoration possible in the past decade), in The Art of Selling Movies, McElwee also explores the intersection of commercialism, folk art, fine art, newspaper production, and regional demographics.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Art of Selling Movies. To get started finding The Art of Selling Movies, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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The Art of Selling Movies

The Art of Selling Movies

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