Read Personality, Design and Marketing: Matching Design to Customer Personal Preferences

Personality, Design and Marketing: Matching Design to Customer Personal Preferences

Gloria Moss

4.9/5 (34938 ratings)

Description:It is a marketing truism that products should be shaped around the preferences of customers, not designers, and that a design or advert that is effective with one personality type may not be effective with another. Since purchasing intent can be increased by providing products that appeal to particular types of customers, an understanding of the impact of personality on design will help maximise the effectiveness of design and advertising efforts.Gloria Moss reveals the extent to which design and advertising effectiveness can be improved through an understanding of the personalities of a range of stakeholders. While the impact of demographic factors (age, class, geographical location) is the object of considerable research, the impact of personality on production and preference aesthetics has been greatly overlooked. It is only by grouping together research conducted on diverse fields that a larger picture of the impact of personality on design production and preference aesthetics can be constructed. Personality, Design and Marketing will be of great interest to those who would like to see the effectiveness of design and marketing enhanced, whether it is those working in the area of design, marketing or in general management. It shows the extent to which preferences vary according to personality and the limitations of a one-size-fits-all approach to design.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Personality, Design and Marketing: Matching Design to Customer Personal Preferences. To get started finding Personality, Design and Marketing: Matching Design to Customer Personal Preferences, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 0566087847

Description: It is a marketing truism that products should be shaped around the preferences of customers, not designers, and that a design or advert that is effective with one personality type may not be effective with another. Since purchasing intent can be increased by providing products that appeal to particular types of customers, an understanding of the impact of personality on design will help maximise the effectiveness of design and advertising efforts.Gloria Moss reveals the extent to which design and advertising effectiveness can be improved through an understanding of the personalities of a range of stakeholders. While the impact of demographic factors (age, class, geographical location) is the object of considerable research, the impact of personality on production and preference aesthetics has been greatly overlooked. It is only by grouping together research conducted on diverse fields that a larger picture of the impact of personality on design production and preference aesthetics can be constructed. Personality, Design and Marketing will be of great interest to those who would like to see the effectiveness of design and marketing enhanced, whether it is those working in the area of design, marketing or in general management. It shows the extent to which preferences vary according to personality and the limitations of a one-size-fits-all approach to design.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Personality, Design and Marketing: Matching Design to Customer Personal Preferences. To get started finding Personality, Design and Marketing: Matching Design to Customer Personal Preferences, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Personality, Design and Marketing: Matching Design to Customer Personal Preferences

Personality, Design and Marketing: Matching Design to Customer Personal Preferences

More Books

Why Men Like Straight Lines and Women Like Polka Dots: Gender and Visual Psychology

Why Men Like Straight Lines and Women Like Polka Dots: Gender and Visual Psychology

(Why Men Like Straight Lines and Women Like Polka Dots: Gender and visual psychology) [By: Gloria Moss] [Nov, 2014]

(Why Men Like Straight Lines and Women Like Polka Dots: Gender and visual psychology) [By: Gloria Moss] [Nov, 2014]

Gender, Design and Marketing

Gender, Design and Marketing

Lessons on Profiting from Diversity

Lessons on Profiting from Diversity

Light Bulb Moments and the Power of Critical Thinking: Insights from Inquiring Minds and Literary Heroes

Light Bulb Moments and the Power of Critical Thinking: Insights from Inquiring Minds and Literary Heroes

Inclusive Leadership

Inclusive Leadership

Nurse Report Sheet Notebook: Nurse Report Sheet Logbook to Record and Keep Track of Your Patients, Nursing Cna Journal for Work, Gift Idea for Nurses Women, and Men.

Nurse Report Sheet Notebook: Nurse Report Sheet Logbook to Record and Keep Track of Your Patients, Nursing Cna Journal for Work, Gift Idea for Nurses Women, and Men.

Wakfu: "8.5 x 8.5" 100 Page With Blank Paper For Little Kids, Preschool and Kindergarten To Drawing, Doodling, Journaling ,Sketching, ( Best Gifts for Age 4, 6 & 8, 12)

Wakfu: "8.5 x 8.5" 100 Page With Blank Paper For Little Kids, Preschool and Kindergarten To Drawing, Doodling, Journaling ,Sketching, ( Best Gifts for Age 4, 6 & 8, 12)