Read The Longevity Economy: Unlocking the World's Fastest-Growing, Most Misunderstood Market

The Longevity Economy: Unlocking the World's Fastest-Growing, Most Misunderstood Market

Joseph F. Coughlin

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Description:As the director of the MIT AgeLab, Joseph Coughlin has studied trends in demographics and technology and spearheaded research and innovation to improve the quality of life for older people and those who care for them. Now, in The Longevity Economy, he uses this expertise to break new ground in understanding this market, which composes an ever-increasing share of the total population.While companies see the size and wealth of this market, they all too often use outdated narratives to figure out what this demographic really wants. Coughlin debunks conventional wisdom and provides the framing needed to be in sync with this influential and lucrative market. He uses fascinating examples from a wide variety of sectors, from financial services to housing, health care, consumer products, and personal relationships. He showcases the work of companies like PillPack, an online pharmacy that delivers presorted medicine to your home; OXO, which makes ergonomic utensils; and edX, an online learning platform that makes it easy for older people to learn from home. Coughlin's insights will help businesses connect with older consumers, who continue to defy expectations, contribute to economic growth, and build a better, enduring vision of old age.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Longevity Economy: Unlocking the World's Fastest-Growing, Most Misunderstood Market. To get started finding The Longevity Economy: Unlocking the World's Fastest-Growing, Most Misunderstood Market, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 1610396634

Description: As the director of the MIT AgeLab, Joseph Coughlin has studied trends in demographics and technology and spearheaded research and innovation to improve the quality of life for older people and those who care for them. Now, in The Longevity Economy, he uses this expertise to break new ground in understanding this market, which composes an ever-increasing share of the total population.While companies see the size and wealth of this market, they all too often use outdated narratives to figure out what this demographic really wants. Coughlin debunks conventional wisdom and provides the framing needed to be in sync with this influential and lucrative market. He uses fascinating examples from a wide variety of sectors, from financial services to housing, health care, consumer products, and personal relationships. He showcases the work of companies like PillPack, an online pharmacy that delivers presorted medicine to your home; OXO, which makes ergonomic utensils; and edX, an online learning platform that makes it easy for older people to learn from home. Coughlin's insights will help businesses connect with older consumers, who continue to defy expectations, contribute to economic growth, and build a better, enduring vision of old age.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Longevity Economy: Unlocking the World's Fastest-Growing, Most Misunderstood Market. To get started finding The Longevity Economy: Unlocking the World's Fastest-Growing, Most Misunderstood Market, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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The Longevity Economy: Unlocking the World's Fastest-Growing, Most Misunderstood Market

The Longevity Economy: Unlocking the World's Fastest-Growing, Most Misunderstood Market

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