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参与感(小米口碑营销内部手册珍藏版)Sense of Participation (The Manual of Word-of-Mouth Marketing of Xiaomi)

黎万强Li Wanqiang

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Description:"翻开《参与感(小米口碑营销内部手册珍藏版)(精)》,就是翻开一个崭新的商业时代。当小米开发产品时,数十万消费者热情地出谋划策；当小米新品上线时,几分钟内数百万消费者涌入网站争先预购,数亿销售额瞬间完成；当小米要推广产品时,上千方消费者兴奋地奔走相告；当小米产品售出后,几千万消费者又积极地参与到产品的口碑传播和每周的更新完善之中......这是中国商业史上少有的奇观。消费者和品牌从未如此相互贴近,互动从未如此广泛深入。通过互联网,消费者扮演着小米的产品经理、测试工程师、口碑推荐人、梦想赞助商等各种角色,他们热情饱满地参与到一个品牌发展的各个细节当中。小米现象的背后,是互联网时代人类信息组织结构的深层巨变,是小米公司对这一巨变的敏锐觉察和准确把握。作为小米联合创始人,本书作者黎万强,真诚有趣地向你讲述小米公司创业几年来的内部故事,从公司创立到产品开发,从产品设计到品牌建设,从日常运营到营销推广,从服务理念到公司理念,等等等等。通过一个个真实的小细节、小故事,作者在本书中将外界觉得不可思议的事情,清晰透彻地道出其中的逻辑必然,并慷慨地将其开创的""参与感三三法则""和盘托出。"We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with 参与感(小米口碑营销内部手册珍藏版)Sense of Participation (The Manual of Word-of-Mouth Marketing of Xiaomi). To get started finding 参与感(小米口碑营销内部手册珍藏版)Sense of Participation (The Manual of Word-of-Mouth Marketing of Xiaomi), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 325

Format: PDF, EPUB & Kindle Edition

Publisher: 中信出版社CITIC Press Corporation

Release: 2018

ISBN: 7508689542

Description: "翻开《参与感(小米口碑营销内部手册珍藏版)(精)》,就是翻开一个崭新的商业时代。当小米开发产品时,数十万消费者热情地出谋划策；当小米新品上线时,几分钟内数百万消费者涌入网站争先预购,数亿销售额瞬间完成；当小米要推广产品时,上千方消费者兴奋地奔走相告；当小米产品售出后,几千万消费者又积极地参与到产品的口碑传播和每周的更新完善之中......这是中国商业史上少有的奇观。消费者和品牌从未如此相互贴近,互动从未如此广泛深入。通过互联网,消费者扮演着小米的产品经理、测试工程师、口碑推荐人、梦想赞助商等各种角色,他们热情饱满地参与到一个品牌发展的各个细节当中。小米现象的背后,是互联网时代人类信息组织结构的深层巨变,是小米公司对这一巨变的敏锐觉察和准确把握。作为小米联合创始人,本书作者黎万强,真诚有趣地向你讲述小米公司创业几年来的内部故事,从公司创立到产品开发,从产品设计到品牌建设,从日常运营到营销推广,从服务理念到公司理念,等等等等。通过一个个真实的小细节、小故事,作者在本书中将外界觉得不可思议的事情,清晰透彻地道出其中的逻辑必然,并慷慨地将其开创的""参与感三三法则""和盘托出。"We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with 参与感(小米口碑营销内部手册珍藏版)Sense of Participation (The Manual of Word-of-Mouth Marketing of Xiaomi). To get started finding 参与感(小米口碑营销内部手册珍藏版)Sense of Participation (The Manual of Word-of-Mouth Marketing of Xiaomi), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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参与感(小米口碑营销内部手册珍藏版)Sense of Participation (The Manual of Word-of-Mouth Marketing of Xiaomi)

参与感(小米口碑营销内部手册珍藏版)Sense of Participation (The Manual of Word-of-Mouth Marketing of Xiaomi)

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