Read the sales/marketing battle

the sales/marketing battle

Kent Jarnig

4.9/5 (17942 ratings)

Description:What is the difference between sales and marketing? Why are they different and why are they the same? If you ask 100 managers and business owners, the odds are that none of them can actually tell you – even if they have one of these jobs.I have spent my life in sales and marketing – usually both at the same time as the manager. Early in my career, I worked for sever-al companies that broke these jobs into unrecognizable, separate departments. Later, as I moved into management, I continued to see the same thing in other companies. Separating these roles simply creates dysfunction in any organization.Some people believe that sales is what they experience at a used car lot or when they go to a store and ask a clerk for help. I guess at some level, they are correct. But this is not what I am writing about. Sales is about understanding what the prospect wants AND needs, and then finding ways to meet those requirements.Marketing is about building a brand image, communicating features and benefits to drive demand and generating qualified leads. Marketing can be done on TV or other mass media or it can be done by the individual salesperson through creative outreach.What exactly are those “features and benefits” that marketing is responsible for communicating? Most of you reading this have heard these two words bandied about for years. This is something like a noun and a verb. Features are things that you can usually, but not always, touch and feel. If the product is made with stain-less steel or does three different things, those are features. If the product ships overnight or prevents malware from destroying your computer, those are benefits. Marketing talks about the features and benefits to elicit interest. Sale uses the appropriate ones to close the sale.Sales needs marketing. But marketing without sales rarely serves any purpose (the internet has created some exceptions to this rule). This book is about the marriage between these two skills. How they work together and why both are normally need-ed for a successful outcome.Sales and marketing are needed, not just for consumer goods, but for business to business and even religious leaders and nonprofits. This book explains why this is virtually always true.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with the sales/marketing battle. To get started finding the sales/marketing battle, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: Amazon Kindle

Release: 2020

ISBN

Description: What is the difference between sales and marketing? Why are they different and why are they the same? If you ask 100 managers and business owners, the odds are that none of them can actually tell you – even if they have one of these jobs.I have spent my life in sales and marketing – usually both at the same time as the manager. Early in my career, I worked for sever-al companies that broke these jobs into unrecognizable, separate departments. Later, as I moved into management, I continued to see the same thing in other companies. Separating these roles simply creates dysfunction in any organization.Some people believe that sales is what they experience at a used car lot or when they go to a store and ask a clerk for help. I guess at some level, they are correct. But this is not what I am writing about. Sales is about understanding what the prospect wants AND needs, and then finding ways to meet those requirements.Marketing is about building a brand image, communicating features and benefits to drive demand and generating qualified leads. Marketing can be done on TV or other mass media or it can be done by the individual salesperson through creative outreach.What exactly are those “features and benefits” that marketing is responsible for communicating? Most of you reading this have heard these two words bandied about for years. This is something like a noun and a verb. Features are things that you can usually, but not always, touch and feel. If the product is made with stain-less steel or does three different things, those are features. If the product ships overnight or prevents malware from destroying your computer, those are benefits. Marketing talks about the features and benefits to elicit interest. Sale uses the appropriate ones to close the sale.Sales needs marketing. But marketing without sales rarely serves any purpose (the internet has created some exceptions to this rule). This book is about the marriage between these two skills. How they work together and why both are normally need-ed for a successful outcome.Sales and marketing are needed, not just for consumer goods, but for business to business and even religious leaders and nonprofits. This book explains why this is virtually always true.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with the sales/marketing battle. To get started finding the sales/marketing battle, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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the sales/marketing battle

the sales/marketing battle

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