Read Public Relations as a Creative Industry

Public Relations as a Creative Industry

Elisenda Estanyol Casals

4.9/5 (34522 ratings)

Description:"This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries. Traversing and distilling both industry and scholarly research, the author will call on perspectives from a range of areas, including creativity, psychology, advertising, and marketing. Creativity and innovation are crucial elements in times of profound transformation such as those being experienced nowadays by the PR industry. The ability to generate new ideas is a competitive advantage of organizations. Nevertheless, although traditionally the focus has been on individual creativity, this book highlights the importance of organizational creativity in PR, becoming a result of team-work and social interaction. This book will be a valuable resource for researchers and scholars looking at how creativity is an important asset in Public Relations. It will also be useful for students of Corporate Communication and Public Relations studies, for both undergraduate and postgraduate programs and PR practitioners who want to increase their creativity, learning from creative techniques and case studies"--We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Public Relations as a Creative Industry. To get started finding Public Relations as a Creative Industry, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: Routledge

Release: 2022

ISBN: 1003246877

Description: "This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries. Traversing and distilling both industry and scholarly research, the author will call on perspectives from a range of areas, including creativity, psychology, advertising, and marketing. Creativity and innovation are crucial elements in times of profound transformation such as those being experienced nowadays by the PR industry. The ability to generate new ideas is a competitive advantage of organizations. Nevertheless, although traditionally the focus has been on individual creativity, this book highlights the importance of organizational creativity in PR, becoming a result of team-work and social interaction. This book will be a valuable resource for researchers and scholars looking at how creativity is an important asset in Public Relations. It will also be useful for students of Corporate Communication and Public Relations studies, for both undergraduate and postgraduate programs and PR practitioners who want to increase their creativity, learning from creative techniques and case studies"--We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Public Relations as a Creative Industry. To get started finding Public Relations as a Creative Industry, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Public Relations as a Creative Industry

Public Relations as a Creative Industry

More Books

¿Dónde cuentan sus historias las marcas? (H2PAC) (Spanish Edition)

¿Dónde cuentan sus historias las marcas? (H2PAC) (Spanish Edition)

¿Quién se esconde detrás de una campaña publicitaria? (H2PAC) (Spanish Edition)

¿Quién se esconde detrás de una campaña publicitaria? (H2PAC) (Spanish Edition)

¿Cómo elaborar un plan de comunicación corporativa? (H2PAC) (Spanish Edition)

¿Cómo elaborar un plan de comunicación corporativa? (H2PAC) (Spanish Edition)