Description:编辑推荐: “将品牌作为一项事业来经营”,这是宝洁一个至关重要的理念。本书将全面解析全球日化产业象征——宝洁公司一百七十多年发展史、品牌营销理念及独特的经营管理策略,堪称一本企业营销学教科书。 内容简介: 本书对宝洁公司上百年发展中的品牌理念、品牌管理与开发、品牌维护、品牌战略等多个方面进行了阐述和解析,并搭配选取了大量宝洁公司品牌经营发展中的经典实际案例进行深入分析。使读者清楚的了解宝洁独特的品牌营销策略。We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Unique P & G /The Truth of Famous Company Series (Chinese Edition). To get started finding Unique P & G /The Truth of Famous Company Series (Chinese Edition), you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
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PDF, EPUB & Kindle Edition
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ISBN
7212047473
Unique P & G /The Truth of Famous Company Series (Chinese Edition)
Description: 编辑推荐: “将品牌作为一项事业来经营”,这是宝洁一个至关重要的理念。本书将全面解析全球日化产业象征——宝洁公司一百七十多年发展史、品牌营销理念及独特的经营管理策略,堪称一本企业营销学教科书。 内容简介: 本书对宝洁公司上百年发展中的品牌理念、品牌管理与开发、品牌维护、品牌战略等多个方面进行了阐述和解析,并搭配选取了大量宝洁公司品牌经营发展中的经典实际案例进行深入分析。使读者清楚的了解宝洁独特的品牌营销策略。We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Unique P & G /The Truth of Famous Company Series (Chinese Edition). To get started finding Unique P & G /The Truth of Famous Company Series (Chinese Edition), you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.