Read Advertising Psychology Guide (2nd Edition)

Advertising Psychology Guide (2nd Edition)

YI MING BEN SHE

4.9/5 (33091 ratings)

Description:《广告心理学教程(第2版)》用国际通行的教材体例，以一种全新的视野，全面地审视了广告活动中不同角色的心理奥秘，并进行了系统的阐释。全书共分十二章。分别为：广告心理概说．广告心理学的产生与发展、广告主心理、广告传媒人心理、广告人的基本素质、广告人的沟通心理、广告人的创意心理、广告受众的社会心理、广告受众的知觉接受、广告受众的情感发生、广告受众的态度形成与改变，广告受众的行为产生。书中穿插了大量的案例、图表、文本卡片，并设计了情景模拟与小组讨论题，使得《广告心理学教程(第2版)》信息量大却生动易懂，具有了很强的可读性与适教性，是“广告心理学”课堂讲授、学生自学颇受欢迎的教科书。We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Advertising Psychology Guide (2nd Edition). To get started finding Advertising Psychology Guide (2nd Edition), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN

Description: 《广告心理学教程(第2版)》用国际通行的教材体例，以一种全新的视野，全面地审视了广告活动中不同角色的心理奥秘，并进行了系统的阐释。全书共分十二章。分别为：广告心理概说．广告心理学的产生与发展、广告主心理、广告传媒人心理、广告人的基本素质、广告人的沟通心理、广告人的创意心理、广告受众的社会心理、广告受众的知觉接受、广告受众的情感发生、广告受众的态度形成与改变，广告受众的行为产生。书中穿插了大量的案例、图表、文本卡片，并设计了情景模拟与小组讨论题，使得《广告心理学教程(第2版)》信息量大却生动易懂，具有了很强的可读性与适教性，是“广告心理学”课堂讲授、学生自学颇受欢迎的教科书。We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Advertising Psychology Guide (2nd Edition). To get started finding Advertising Psychology Guide (2nd Edition), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Advertising Psychology Guide (2nd Edition)

Advertising Psychology Guide (2nd Edition)

More Books

Jade King: History of a Chinese Muslim Family

Jade King: History of a Chinese Muslim Family

查理和巧克力工厂 / Chali he qiao ke li gong chang

查理和巧克力工厂 / Chali he qiao ke li gong chang

Hannah s Suitcase

Hannah s Suitcase

Analectas de Confucio - Biblioteca de clasicos chinos chino-espanol (Spanish and Chinese Edition)

Analectas de Confucio - Biblioteca de clasicos chinos chino-espanol (Spanish and Chinese Edition)

Why do you love the Chinese people angry: to manage emotions, to change the fate of

Why do you love the Chinese people angry: to manage emotions, to change the fate of

Nü shu zi dian

Nü shu zi dian

Scarlett (Sequel to Gone with the Wind)

Scarlett (Sequel to Gone with the Wind)

Song On (Paperback)

Song On (Paperback)

Physics (Book)

Physics (Book)