Read Political Branding in Cities: The Decline of Machine Politics in Bogotá, Naples, and Chicago (Cambridge Studies in Comparative Politics)

Political Branding in Cities: The Decline of Machine Politics in Bogotá, Naples, and Chicago (Cambridge Studies in Comparative Politics)

Eleonora Pasotti

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Description:Branding is ubiquitous, yet its workings in politics are still untheorized. Drawing on the experiences of three cities on three continents, Eleonora Pasotti fills the gap by showing how cities suffering for decades from poor government, entrenched patronage, lack of development, and social conflict made a transition to a new form of governance: brand politics. Facilitated by the joint presence of direct elections, low party discipline, and high rates of municipal fiscal self-reliance, brand politics breaks a vicious cycle of skepticism and inertia and opens the window for a broad set of reforms. The theory of brand politics shows mayors emulating marketing mavericks: in commerce, consumers aspire to become different people by acquiring products; in politics, citizens support mayors brands because they seek to become carriers of the same values. Voting and buying have thus become increasingly synonymous in citizens primal search for a means of expressing their identities."We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Political Branding in Cities: The Decline of Machine Politics in Bogotá, Naples, and Chicago (Cambridge Studies in Comparative Politics). To get started finding Political Branding in Cities: The Decline of Machine Politics in Bogotá, Naples, and Chicago (Cambridge Studies in Comparative Politics), you are right to find our website which has a comprehensive collection of manuals listed.
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ISBN: 0521762057

Description: Branding is ubiquitous, yet its workings in politics are still untheorized. Drawing on the experiences of three cities on three continents, Eleonora Pasotti fills the gap by showing how cities suffering for decades from poor government, entrenched patronage, lack of development, and social conflict made a transition to a new form of governance: brand politics. Facilitated by the joint presence of direct elections, low party discipline, and high rates of municipal fiscal self-reliance, brand politics breaks a vicious cycle of skepticism and inertia and opens the window for a broad set of reforms. The theory of brand politics shows mayors emulating marketing mavericks: in commerce, consumers aspire to become different people by acquiring products; in politics, citizens support mayors brands because they seek to become carriers of the same values. Voting and buying have thus become increasingly synonymous in citizens primal search for a means of expressing their identities."We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Political Branding in Cities: The Decline of Machine Politics in Bogotá, Naples, and Chicago (Cambridge Studies in Comparative Politics). To get started finding Political Branding in Cities: The Decline of Machine Politics in Bogotá, Naples, and Chicago (Cambridge Studies in Comparative Politics), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Political Branding in Cities: The Decline of Machine Politics in Bogotá, Naples, and Chicago (Cambridge Studies in Comparative Politics)

Political Branding in Cities: The Decline of Machine Politics in Bogotá, Naples, and Chicago (Cambridge Studies in Comparative Politics)

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