Read Building a Market: The Rise of the Home Improvement Industry, 1914-1960 (Historical Studies of Urban America)

Building a Market: The Rise of the Home Improvement Industry, 1914-1960 (Historical Studies of Urban America)

Richard Harris

4.9/5 (9759 ratings)

Description:Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, consumer magazines, a cable television network, and thousands of home improvement stores.Building a Market charts the rise of the home improvement industry in the United States and Canada from the end of World War I into the late 1950s. Drawing on the insights of business, social, and urban historians, and making use of a wide range of documentary sources, Richard Harris shows how the middle-class preference for home ownership first emerged in the 1920s—and how manufacturers, retailers, and the federal government combined to establish the massive home improvement market and a pervasive culture of Do-It-Yourself.Deeply insightful, Building a Market is the carefully crafted history of the emergence and evolution of a home improvement revolution that changed not just American culture but the American landscape as well.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Building a Market: The Rise of the Home Improvement Industry, 1914-1960 (Historical Studies of Urban America). To get started finding Building a Market: The Rise of the Home Improvement Industry, 1914-1960 (Historical Studies of Urban America), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: University Of Chicago Press

Release: 2012

ISBN: 0226317668

Description: Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, consumer magazines, a cable television network, and thousands of home improvement stores.Building a Market charts the rise of the home improvement industry in the United States and Canada from the end of World War I into the late 1950s. Drawing on the insights of business, social, and urban historians, and making use of a wide range of documentary sources, Richard Harris shows how the middle-class preference for home ownership first emerged in the 1920s—and how manufacturers, retailers, and the federal government combined to establish the massive home improvement market and a pervasive culture of Do-It-Yourself.Deeply insightful, Building a Market is the carefully crafted history of the emergence and evolution of a home improvement revolution that changed not just American culture but the American landscape as well.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Building a Market: The Rise of the Home Improvement Industry, 1914-1960 (Historical Studies of Urban America). To get started finding Building a Market: The Rise of the Home Improvement Industry, 1914-1960 (Historical Studies of Urban America), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Building a Market: The Rise of the Home Improvement Industry, 1914-1960 (Historical Studies of Urban America)

Building a Market: The Rise of the Home Improvement Industry, 1914-1960 (Historical Studies of Urban America)

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