Read Meet the Candidate Videos: Analyzing Presidential Primary Campaign Videocassettes

Meet the Candidate Videos: Analyzing Presidential Primary Campaign Videocassettes

John H. Parmelee

4.9/5 (34469 ratings)

Description:Parmelee shows how presidential primary campaign videocassettes serve many functions for candidates on their road to the White House. These videocassettes, which include images and issues often based on polling data and focus groups, are sent out before the primaries to battleground states to establish an initial image of the candidate.A variety of methods are used to explore the videocassettes of the Democratic and Republican presidential candidatesOCoGary Bauer, Bill Bradley, George W. Bush, Steve Forbes, Al Gore, and John McCainOCowho released presidential primary meet the candidate videos during the 2000 race. Frame analysis, quantitative content analysis, and in-depth interviews with the producers of these videos were employed to provide answers to Parmelee's main research question: What function do candidate videos serve in presidential primary campaigns? Findings indicate that these videos, which can run from 5 to 20 minutes in length, serve a clear educational function to explain the candidates' stand on key policy issues. The videosOCowhich are mailed to voters, journalists, and potential doners, and shown to Democratic and GOP faithful at party functionsOCoalso serve as fundraisers, surrogate speakers, and inoculators. But, while the videos share some common functions, each campaign targets its video to a slightly different audience based on the campaign's overall strategy. Of particular interest to scholars, students, and other researchers involved with American presidential politics and political communications."We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Meet the Candidate Videos: Analyzing Presidential Primary Campaign Videocassettes. To get started finding Meet the Candidate Videos: Analyzing Presidential Primary Campaign Videocassettes, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 144

Format: PDF, EPUB & Kindle Edition

Publisher: Praeger

Release: 2003

ISBN: 0313057222

Description: Parmelee shows how presidential primary campaign videocassettes serve many functions for candidates on their road to the White House. These videocassettes, which include images and issues often based on polling data and focus groups, are sent out before the primaries to battleground states to establish an initial image of the candidate.A variety of methods are used to explore the videocassettes of the Democratic and Republican presidential candidatesOCoGary Bauer, Bill Bradley, George W. Bush, Steve Forbes, Al Gore, and John McCainOCowho released presidential primary meet the candidate videos during the 2000 race. Frame analysis, quantitative content analysis, and in-depth interviews with the producers of these videos were employed to provide answers to Parmelee's main research question: What function do candidate videos serve in presidential primary campaigns? Findings indicate that these videos, which can run from 5 to 20 minutes in length, serve a clear educational function to explain the candidates' stand on key policy issues. The videosOCowhich are mailed to voters, journalists, and potential doners, and shown to Democratic and GOP faithful at party functionsOCoalso serve as fundraisers, surrogate speakers, and inoculators. But, while the videos share some common functions, each campaign targets its video to a slightly different audience based on the campaign's overall strategy. Of particular interest to scholars, students, and other researchers involved with American presidential politics and political communications."We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Meet the Candidate Videos: Analyzing Presidential Primary Campaign Videocassettes. To get started finding Meet the Candidate Videos: Analyzing Presidential Primary Campaign Videocassettes, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Meet the Candidate Videos: Analyzing Presidential Primary Campaign Videocassettes

Meet the Candidate Videos: Analyzing Presidential Primary Campaign Videocassettes

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