Read Branded Entertainment in Korea (Routledge Critical Advertising Studies)

Branded Entertainment in Korea (Routledge Critical Advertising Studies)

Hyunsun (Catherine) Yoon

4.9/5 (15715 ratings)

Description:Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.The book discusses the origins, development, current state, ethics, and regulations of branded entertainment in Korea, considering the impact and implications for communication users and regulators as well as industry actors. Over 30 cases from 2013 to 2019 are offered to provide an up-to-date account of current developments, with a closer look at the ethical challenges and controversies surrounding branded entertainment. The book also provides a review of branded entertainment-related literature in order to help the readers to understand this growing marketing discipline.This is a valuable case study for scholars and students of critical advertising studies, as well as those interested in broader disciplines of communication and media studies.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Branded Entertainment in Korea (Routledge Critical Advertising Studies). To get started finding Branded Entertainment in Korea (Routledge Critical Advertising Studies), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 0429557132

Description: Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.The book discusses the origins, development, current state, ethics, and regulations of branded entertainment in Korea, considering the impact and implications for communication users and regulators as well as industry actors. Over 30 cases from 2013 to 2019 are offered to provide an up-to-date account of current developments, with a closer look at the ethical challenges and controversies surrounding branded entertainment. The book also provides a review of branded entertainment-related literature in order to help the readers to understand this growing marketing discipline.This is a valuable case study for scholars and students of critical advertising studies, as well as those interested in broader disciplines of communication and media studies.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Branded Entertainment in Korea (Routledge Critical Advertising Studies). To get started finding Branded Entertainment in Korea (Routledge Critical Advertising Studies), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Branded Entertainment in Korea (Routledge Critical Advertising Studies)

Branded Entertainment in Korea (Routledge Critical Advertising Studies)

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