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Marketing Research Kit for Dummies

Michael I. Hyman
4.9/5 (31841 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:The tools you need to identify, obtain, record, and analyze dataSure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? "Marketing Research Kit For Dummies" supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan.Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research.Includes complete instructions for writing a research plan, conducting depth interviews, and focus groupsFully explains the process of sampling, analyzing data, and reporting resultsFeatures tips on developing questionnaires for face-to-face, Internet, and postal surveysHelps you keep an eye on your competition and analyze their resultsWhen money is tight and everything is on the line, you need to make sure you've done your homework."" You need "Marketing Research Kit For Dummies."Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marketing Research Kit for Dummies. To get started finding Marketing Research Kit for Dummies, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
—
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
0470632569

Marketing Research Kit for Dummies

Michael I. Hyman
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: The tools you need to identify, obtain, record, and analyze dataSure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? "Marketing Research Kit For Dummies" supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan.Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research.Includes complete instructions for writing a research plan, conducting depth interviews, and focus groupsFully explains the process of sampling, analyzing data, and reporting resultsFeatures tips on developing questionnaires for face-to-face, Internet, and postal surveysHelps you keep an eye on your competition and analyze their resultsWhen money is tight and everything is on the line, you need to make sure you've done your homework."" You need "Marketing Research Kit For Dummies."Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marketing Research Kit for Dummies. To get started finding Marketing Research Kit for Dummies, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
—
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
0470632569

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