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Switzerland's public diplomacy. The Minaret controversy and a determination of the status quo

Tobias Hoenger
4.9/5 (21315 ratings)
Description:Seminar paper from the year 2013 in the subject Politics - International Politics - Topic: Miscellaneous, grade: 100 (highest possible grade), course: Workshop, language: English, abstract: It is the aim of this paper to explore Switzerland's public diplomacy efforts in the light of the "Minaret debate" (from 2007-2009). This case study could be seen as an example of Switzerland's public diplomacy effort to protect (maintain) the image of the country abroad. On the basis of the Minaret initiative, it is possible to extract and analyse the different parts of a public diplomacy theory by asking, inter alia, the following questions: Who was the actor? What was the foreign policy aim? Who was the target audience and what was the message used? What tools and channels did the actor use? The case analysis will further help to determine the status quo of Switzerland's communication abroad (and in this sense the public diplomacy). The "status quo" is thereby the situation in which the actor, "Presence Switzerland", operates nowadays (2013). In order to speak about the "status quo", and to draw some conclusions at the end, it is helpful to define the "status quo ante". In this sense, the author defines the "status quo ante" as the time before 2007 and the "status quo" as the time after 2007 until the present day. The reason for this clear cut is a change in the public diplomacy model; "Presence Switzerland" (the official public diplomacy agency in Switzerland) went through a changing process in the years from 2007 to 2009. The former PRS (Presence Switzerland) was an agency assigned from the government, with the task to conduct image branding abroad. It compromised members from the federal administration, members from partly state-run organizations and as well members from private organizations. Oppose to that, the later Presence Switzerland (from 2009) was a sub-agency of the Federal Department of Foreign Affairs, which means a complete government institution. Not leastWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Switzerland's public diplomacy. The Minaret controversy and a determination of the status quo. To get started finding Switzerland's public diplomacy. The Minaret controversy and a determination of the status quo, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
24
Format
PDF, EPUB & Kindle Edition
Publisher
Grin Verlag
Release
2016
ISBN
3668164533

Switzerland's public diplomacy. The Minaret controversy and a determination of the status quo

Tobias Hoenger
4.4/5 (1290744 ratings)
Description: Seminar paper from the year 2013 in the subject Politics - International Politics - Topic: Miscellaneous, grade: 100 (highest possible grade), course: Workshop, language: English, abstract: It is the aim of this paper to explore Switzerland's public diplomacy efforts in the light of the "Minaret debate" (from 2007-2009). This case study could be seen as an example of Switzerland's public diplomacy effort to protect (maintain) the image of the country abroad. On the basis of the Minaret initiative, it is possible to extract and analyse the different parts of a public diplomacy theory by asking, inter alia, the following questions: Who was the actor? What was the foreign policy aim? Who was the target audience and what was the message used? What tools and channels did the actor use? The case analysis will further help to determine the status quo of Switzerland's communication abroad (and in this sense the public diplomacy). The "status quo" is thereby the situation in which the actor, "Presence Switzerland", operates nowadays (2013). In order to speak about the "status quo", and to draw some conclusions at the end, it is helpful to define the "status quo ante". In this sense, the author defines the "status quo ante" as the time before 2007 and the "status quo" as the time after 2007 until the present day. The reason for this clear cut is a change in the public diplomacy model; "Presence Switzerland" (the official public diplomacy agency in Switzerland) went through a changing process in the years from 2007 to 2009. The former PRS (Presence Switzerland) was an agency assigned from the government, with the task to conduct image branding abroad. It compromised members from the federal administration, members from partly state-run organizations and as well members from private organizations. Oppose to that, the later Presence Switzerland (from 2009) was a sub-agency of the Federal Department of Foreign Affairs, which means a complete government institution. Not leastWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Switzerland's public diplomacy. The Minaret controversy and a determination of the status quo. To get started finding Switzerland's public diplomacy. The Minaret controversy and a determination of the status quo, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
24
Format
PDF, EPUB & Kindle Edition
Publisher
Grin Verlag
Release
2016
ISBN
3668164533

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