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Ask the Man Who Owns One: An Illustrated History of Packard Advertising

Arthur W. Einstein
4.9/5 (31403 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to guess what name it bears. This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Much more than a collection of images, the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Ask the Man Who Owns One: An Illustrated History of Packard Advertising. To get started finding Ask the Man Who Owns One: An Illustrated History of Packard Advertising, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
283
Format
PDF, EPUB & Kindle Edition
Publisher
McFarland & Company
Release
2014
ISBN
0786456612

Ask the Man Who Owns One: An Illustrated History of Packard Advertising

Arthur W. Einstein
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to guess what name it bears. This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Much more than a collection of images, the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Ask the Man Who Owns One: An Illustrated History of Packard Advertising. To get started finding Ask the Man Who Owns One: An Illustrated History of Packard Advertising, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
283
Format
PDF, EPUB & Kindle Edition
Publisher
McFarland & Company
Release
2014
ISBN
0786456612

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