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Adolescents, Family and Consumer Behaviour: A Behavioural Study of Adolescents in Indian Urban Families (Routledge Focus on Business and Management)

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Description:Buying decision making is a complicated process, in which a consumer's decision is under the influence of others. The buyer's decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents' influence in family's buying decision making should be investigated. In comparison to Western society, Indian society is quite different when compared in terms of family composition and structure, behavior, values and norms which impact adolescents' buying decision making. Adolescents, Family and Consumer Behaviour studies the role of consumer socialization agents for adolescents, examining socio-economic factors that influence adolescents' buying decision making in Indian urban families. It aims to discover the influence tactics that adolescents employ and to qualitatively analyse how marketers in turn influence adolescents. It addresses the topics with regard to strategic management and marketing and will be of interest to researchers, academics, practitioners, and students in the fields of management, entrepreneurship, small business management, and human resource management.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Adolescents, Family and Consumer Behaviour: A Behavioural Study of Adolescents in Indian Urban Families (Routledge Focus on Business and Management). To get started finding Adolescents, Family and Consumer Behaviour: A Behavioural Study of Adolescents in Indian Urban Families (Routledge Focus on Business and Management), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 1000029395

Description: Buying decision making is a complicated process, in which a consumer's decision is under the influence of others. The buyer's decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents' influence in family's buying decision making should be investigated. In comparison to Western society, Indian society is quite different when compared in terms of family composition and structure, behavior, values and norms which impact adolescents' buying decision making. Adolescents, Family and Consumer Behaviour studies the role of consumer socialization agents for adolescents, examining socio-economic factors that influence adolescents' buying decision making in Indian urban families. It aims to discover the influence tactics that adolescents employ and to qualitatively analyse how marketers in turn influence adolescents. It addresses the topics with regard to strategic management and marketing and will be of interest to researchers, academics, practitioners, and students in the fields of management, entrepreneurship, small business management, and human resource management.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Adolescents, Family and Consumer Behaviour: A Behavioural Study of Adolescents in Indian Urban Families (Routledge Focus on Business and Management). To get started finding Adolescents, Family and Consumer Behaviour: A Behavioural Study of Adolescents in Indian Urban Families (Routledge Focus on Business and Management), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Adolescents, Family and Consumer Behaviour: A Behavioural Study of Adolescents in Indian Urban Families (Routledge Focus on Business and Management)

Adolescents, Family and Consumer Behaviour: A Behavioural Study of Adolescents in Indian Urban Families (Routledge Focus on Business and Management)

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