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Absolute Essentials of Marketing Research (Absolute Essentials of Business and Economics)

Bonita M Kolb
4.9/5 (10730 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research.Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. Each chapter starts with an essential summary and ends with discussion questions that can be used as a teaching resource. Worksheets are also provided as a supplementary resource, which can be used to build a marketing research plan.Focused in on the core aspects of the subject, this is a perfect complement to the larger texts available, suitable for any undergraduate or postgraduate Marketing Research module.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Absolute Essentials of Marketing Research (Absolute Essentials of Business and Economics). To get started finding Absolute Essentials of Marketing Research (Absolute Essentials of Business and Economics), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
—
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
1000523349

Absolute Essentials of Marketing Research (Absolute Essentials of Business and Economics)

Bonita M Kolb
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research.Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. Each chapter starts with an essential summary and ends with discussion questions that can be used as a teaching resource. Worksheets are also provided as a supplementary resource, which can be used to build a marketing research plan.Focused in on the core aspects of the subject, this is a perfect complement to the larger texts available, suitable for any undergraduate or postgraduate Marketing Research module.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Absolute Essentials of Marketing Research (Absolute Essentials of Business and Economics). To get started finding Absolute Essentials of Marketing Research (Absolute Essentials of Business and Economics), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
—
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
1000523349

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