Read Social Media Measurement and Management: Entrepreneurial Digital Analytics

Social Media Measurement and Management: Entrepreneurial Digital Analytics

Jeremy Harris Lipschultz

4.9/5 (9001 ratings)

Description:This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.The book expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement and producing business outcomes all require emphasis on customers, employees and other stakeholders within paid, earned, social and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis.A perfect primer for this developing industry, Social Media Measurement: Entrepreneurial Digital Analytics is ideal for students, scholars and practitioners of digital media seeking to hone their skills and expand their bank of tools and resources. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from key industry thought leaders.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Social Media Measurement and Management: Entrepreneurial Digital Analytics. To get started finding Social Media Measurement and Management: Entrepreneurial Digital Analytics, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 1040094139

Description: This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.The book expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement and producing business outcomes all require emphasis on customers, employees and other stakeholders within paid, earned, social and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis.A perfect primer for this developing industry, Social Media Measurement: Entrepreneurial Digital Analytics is ideal for students, scholars and practitioners of digital media seeking to hone their skills and expand their bank of tools and resources. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from key industry thought leaders.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Social Media Measurement and Management: Entrepreneurial Digital Analytics. To get started finding Social Media Measurement and Management: Entrepreneurial Digital Analytics, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Social Media Measurement and Management: Entrepreneurial Digital Analytics

Social Media Measurement and Management: Entrepreneurial Digital Analytics

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