Read Trademark Valuation: A Tool for Brand Management (The Wiley Finance Series)

Trademark Valuation: A Tool for Brand Management (The Wiley Finance Series)

Gordon V. Smith

4.9/5 (25879 ratings)

Description:A practical and useful resource for valuing trademarksThe "Second Edition" of "Trademark Valuation" is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks.A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative "Second Edition."Considers methods to determine the real value of your trademark and exploit its full potentialOffers dozens of case studies that illustrate how to apply valuation methods and strategies to real-world situationsCommunicates complex legal and financial concepts, terms, principles, and practices in plain EnglishDiscusses GATT, NAFTA, emerging markets, and other international trademark considerationsWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Trademark Valuation: A Tool for Brand Management (The Wiley Finance Series). To get started finding Trademark Valuation: A Tool for Brand Management (The Wiley Finance Series), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 1118245261

Description: A practical and useful resource for valuing trademarksThe "Second Edition" of "Trademark Valuation" is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks.A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative "Second Edition."Considers methods to determine the real value of your trademark and exploit its full potentialOffers dozens of case studies that illustrate how to apply valuation methods and strategies to real-world situationsCommunicates complex legal and financial concepts, terms, principles, and practices in plain EnglishDiscusses GATT, NAFTA, emerging markets, and other international trademark considerationsWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Trademark Valuation: A Tool for Brand Management (The Wiley Finance Series). To get started finding Trademark Valuation: A Tool for Brand Management (The Wiley Finance Series), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Trademark Valuation: A Tool for Brand Management (The Wiley Finance Series)

Trademark Valuation: A Tool for Brand Management (The Wiley Finance Series)

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