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Creating Flash Advertising: From Concept to Tracking--Microsites, Video Ads and More

Jason Fincanon
4.9/5 (28454 ratings)
Description:Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices * Mastering the myriad of ad specs, deadlines, quality and version control issues* Creating ads that balance campaign goals with design constraints* Preparing and building ads with team and QC standards* Using forms and data in ads without file bloat* File optimization techniques for swf files* 3rd party rich media technologies that transcend the 30k banner* Trafficking and tracking ads for impressions, interactions, clicks, and conversions* Using ActionScript to save development time and implement team standardsPublished projects developed with the practices and AS code presented in the book are available on the companion websiteWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Creating Flash Advertising: From Concept to Tracking--Microsites, Video Ads and More. To get started finding Creating Flash Advertising: From Concept to Tracking--Microsites, Video Ads and More, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
Format
PDF, EPUB & Kindle Edition
Publisher
Release
ISBN
113614014X

Creating Flash Advertising: From Concept to Tracking--Microsites, Video Ads and More

Jason Fincanon
4.4/5 (1290744 ratings)
Description: Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices * Mastering the myriad of ad specs, deadlines, quality and version control issues* Creating ads that balance campaign goals with design constraints* Preparing and building ads with team and QC standards* Using forms and data in ads without file bloat* File optimization techniques for swf files* 3rd party rich media technologies that transcend the 30k banner* Trafficking and tracking ads for impressions, interactions, clicks, and conversions* Using ActionScript to save development time and implement team standardsPublished projects developed with the practices and AS code presented in the book are available on the companion websiteWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Creating Flash Advertising: From Concept to Tracking--Microsites, Video Ads and More. To get started finding Creating Flash Advertising: From Concept to Tracking--Microsites, Video Ads and More, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
Format
PDF, EPUB & Kindle Edition
Publisher
Release
ISBN
113614014X

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