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Analyzing Music in Advertising: Television Commercials and Consumer Choice

Nicolai Graakjaer
4.9/5 (9133 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music 'outside' the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakj�r sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Analyzing Music in Advertising: Television Commercials and Consumer Choice. To get started finding Analyzing Music in Advertising: Television Commercials and Consumer Choice, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
172
Format
PDF, EPUB & Kindle Edition
Publisher
Routledge
Release
2014
ISBN
1317671902

Analyzing Music in Advertising: Television Commercials and Consumer Choice

Nicolai Graakjaer
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music 'outside' the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakj�r sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Analyzing Music in Advertising: Television Commercials and Consumer Choice. To get started finding Analyzing Music in Advertising: Television Commercials and Consumer Choice, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
172
Format
PDF, EPUB & Kindle Edition
Publisher
Routledge
Release
2014
ISBN
1317671902

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