Read Digital Marketing: Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers, and Students

Digital Marketing: Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers, and Students

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Description:Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage.Bringing the reader through its five-step "Path to Digital Integration "(Mindset, Model, Strategy, Implementation, and Sustainability), "Digital Marketing "seeks toOutline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity.Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus).Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation.Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders.This interactive guidebook provides a truly "Connected Digital Experience (CDE)" the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video" icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video."Digital Marketing "is the ideal guide for aspiring leaders executives, instructors, owners, entrepreneurs, managers, students at all stages of digital literacy."We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Digital Marketing: Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers, and Students. To get started finding Digital Marketing: Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers, and Students, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 1317999754

Description: Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage.Bringing the reader through its five-step "Path to Digital Integration "(Mindset, Model, Strategy, Implementation, and Sustainability), "Digital Marketing "seeks toOutline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity.Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus).Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation.Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders.This interactive guidebook provides a truly "Connected Digital Experience (CDE)" the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video" icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video."Digital Marketing "is the ideal guide for aspiring leaders executives, instructors, owners, entrepreneurs, managers, students at all stages of digital literacy."We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Digital Marketing: Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers, and Students. To get started finding Digital Marketing: Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers, and Students, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Digital Marketing: Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers, and Students

Digital Marketing: Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers, and Students

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