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Influencers and Creators: Business, Culture and Practice

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Description:Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are:the influencer phenomenon as a form of persuasionas a structural change in mediaas a culture shiftas a challenge to equalityregulations impacting the phenomenonethical implicationsWith useful features, readers will gain a 360-degree view of one of the world′s most important new media phenomena.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Influencers and Creators: Business, Culture and Practice. To get started finding Influencers and Creators: Business, Culture and Practice, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 1529785979

Description: Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are:the influencer phenomenon as a form of persuasionas a structural change in mediaas a culture shiftas a challenge to equalityregulations impacting the phenomenonethical implicationsWith useful features, readers will gain a 360-degree view of one of the world′s most important new media phenomena.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Influencers and Creators: Business, Culture and Practice. To get started finding Influencers and Creators: Business, Culture and Practice, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Influencers and Creators: Business, Culture and Practice

Influencers and Creators: Business, Culture and Practice

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