Description:St. Petersburg was the first American city to hire a public relations director and the first to initiate a successful advertising program. More than almost any other Florida city, St. Petersburg relied on a constant message in postcards, newspaper editorials, print ads and broadcast commercials to market itself as the nation's playground. By the early 1900s, this sleepy fishing village had become the tourist destination of choice for thousands of winter-weary northerners. Early enthusiasts claimed the sun-filled peninsula was "the southern garden of perpetual well-being." Their methods ranged from serious academic papers to outrageous bathing suit inspections and "world record" schemes. Join" "historian Nevin D. Sitler as he presents an entertaining look at the men who crafted the promotion of paradise.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Warm Wishes from Sunny St. Pete: The Success Story of Promoting the Sunshine City. To get started finding Warm Wishes from Sunny St. Pete: The Success Story of Promoting the Sunshine City, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
—
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
1625847580
Warm Wishes from Sunny St. Pete: The Success Story of Promoting the Sunshine City
Description: St. Petersburg was the first American city to hire a public relations director and the first to initiate a successful advertising program. More than almost any other Florida city, St. Petersburg relied on a constant message in postcards, newspaper editorials, print ads and broadcast commercials to market itself as the nation's playground. By the early 1900s, this sleepy fishing village had become the tourist destination of choice for thousands of winter-weary northerners. Early enthusiasts claimed the sun-filled peninsula was "the southern garden of perpetual well-being." Their methods ranged from serious academic papers to outrageous bathing suit inspections and "world record" schemes. Join" "historian Nevin D. Sitler as he presents an entertaining look at the men who crafted the promotion of paradise.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Warm Wishes from Sunny St. Pete: The Success Story of Promoting the Sunshine City. To get started finding Warm Wishes from Sunny St. Pete: The Success Story of Promoting the Sunshine City, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.