Description:You don’t have a brand—whether it’s for a company or a product—until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles.Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn:- What makes a good (and bad) name- The step-by-step process professional namers use- How to generate hundreds of name ideas- The secrets of whittling the list down to a finalistThe most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service. To get started finding Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
227
Format
PDF, EPUB & Kindle Edition
Publisher
Business Expert Press
Release
2021
ISBN
1637421567
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
Description: You don’t have a brand—whether it’s for a company or a product—until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles.Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn:- What makes a good (and bad) name- The step-by-step process professional namers use- How to generate hundreds of name ideas- The secrets of whittling the list down to a finalistThe most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service. To get started finding Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.