Read Academic Branding: A Step-by-Step Guide to Increased Visibility, Authority, and Income

Academic Branding: A Step-by-Step Guide to Increased Visibility, Authority, and Income

Sheena Howard

4.9/5 (20704 ratings)

Description:From an academic who has been there, this step-by-step guide will help anyone with a postgraduate degree become a thought leader in their field—and make money while doing so.Academic Branding gives academics and scholars the tools and strategies they need to position themselves outside of academia so they can reach the masses and make an impact—without the expense of a publicist. With the practices in this book, readers will build a powerful brand, become a public intellectual, and grow their audience with guidance from Dr. Sheena Howard. She’s been where you are now and she’s ready to help you grow beyond what you imagine.With Dr. Howard’s unique and thorough approach to success in the age of social media, you’ll learn how to: • Reframe the way you think about self-promotion • Identify your brand archetype and create a brand statement • Reach an audience beyond academia • Build multiple revenue streams • Get your ideas (and content) to spread • Create a movement around your expertise • Land major media spots and speaking engagementsIn a world where anyone who is savvy online can turn themselves into a subject matter expert, it’s important that we lift up and amplify the voices of actual subject matter experts. Academics see the world in a unique way, and the traditional entrepreneurial mindset is often in direct opposition to what they’ve learned as scientists, researchers, and professors.This guide teaches experts how to reach the audience that needs them most, building a brand and achieving financial freedom along the way.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Academic Branding: A Step-by-Step Guide to Increased Visibility, Authority, and Income. To get started finding Academic Branding: A Step-by-Step Guide to Increased Visibility, Authority, and Income, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: BenBella Books

Release: 2024

ISBN: 1637744412

Description: From an academic who has been there, this step-by-step guide will help anyone with a postgraduate degree become a thought leader in their field—and make money while doing so.Academic Branding gives academics and scholars the tools and strategies they need to position themselves outside of academia so they can reach the masses and make an impact—without the expense of a publicist. With the practices in this book, readers will build a powerful brand, become a public intellectual, and grow their audience with guidance from Dr. Sheena Howard. She’s been where you are now and she’s ready to help you grow beyond what you imagine.With Dr. Howard’s unique and thorough approach to success in the age of social media, you’ll learn how to: • Reframe the way you think about self-promotion • Identify your brand archetype and create a brand statement • Reach an audience beyond academia • Build multiple revenue streams • Get your ideas (and content) to spread • Create a movement around your expertise • Land major media spots and speaking engagementsIn a world where anyone who is savvy online can turn themselves into a subject matter expert, it’s important that we lift up and amplify the voices of actual subject matter experts. Academics see the world in a unique way, and the traditional entrepreneurial mindset is often in direct opposition to what they’ve learned as scientists, researchers, and professors.This guide teaches experts how to reach the audience that needs them most, building a brand and achieving financial freedom along the way.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Academic Branding: A Step-by-Step Guide to Increased Visibility, Authority, and Income. To get started finding Academic Branding: A Step-by-Step Guide to Increased Visibility, Authority, and Income, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Academic Branding: A Step-by-Step Guide to Increased Visibility, Authority, and Income

Academic Branding: A Step-by-Step Guide to Increased Visibility, Authority, and Income

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